Saturday, April 12, 2014
The Future Of Google Adsense!!
There are many ideas arise regarding the AdSense will look like in the future and how the system will change as opposed to what it is today .First, it is clear that targeting algorithms will become even better and more powerful then they are now. This was clearly seen the Google search engine itself over the last few years and it should be no surprise as this happens with AdSense. Advertisers appear in more appropriate results and advertisers who manipulate their content to allow high paying keywords to appear may struggle to do so, unless it is actually appropriate to their content.Another thing that is bound to happen is more protection for AdWords advertisers concerning click fraud . Google recognizes that this is a very key issue that it needs to respond as quickly as possible and there is no doubt it will happen as quickly as possible. At the moment those who have high levels of traffic , can easily disguise IP addresses and increase CTR ( click through rate ) .Google is always ready to improve its products, which has been seen before in AdSense. The search engine company has implemented targeted AdSense CPM sites " smart pricing " and domain blocking and there will probably be improvements that have already been added by other similar sites.An example is the ability for advertisers to have more control over where the content is displayed . This could mean blocking your site from displaying on several addresses that host AdSense banners .Another idea that has been advanced is that Google will integrate AdSense in other forms of media such as newspapers and television and so on. While this may seem to be more on the side of science fiction facts, there is no indication that this might not happen.Google have access to an international network of more than 150,000 advertisers who may choose to penetrate offline markets in different countries. With strong network of Google advertisers , they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, search and now offline .More options could be implemented for AdSense publishers , allowing them to specify keywords of their own. While Google has been reluctant of this, there is no indication that this will happen in the future.In addition , many people are calling for a clear definition of the pricing policy of AdSense. Google has given no indication of why this is not public information , but right now it seems very unlikely that such information will never be present on Google AdSense.Another feature that could be in AdSense would be letting website publishers see which links generate clicks on their website and based on what keywords they arrive .This could end up being a major problem that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent . Many people can make AdSense only sites , designed just for making profits through AdSense.Although this is already the case , it may be foolish to Google to put these tools in the hands of its publishers would .However, one thing that could happen is a way for users to fix their problems with the AdSense revenue generated down on their site. This could be done through an online assistant or something similar that would make suggestions to website owners based on their content.But the main slogan of the day is RSS . The possibility of sending targeted ads directly to users without requiring any navigation on their name has become a reality with RSS . And there are clear signs that Google is not going to let this opportunity pass .This is what " interactive television" and similar items have been trying to do for some time now . But the Internet would be a better way to do this because there is no equally interactive mediums as the Internet.But in the end , it is mostly speculation and we are bound to have Google surprising us with new features that we never thought of.