If you are involved with internet marketing you most likely have
heard by now one of the most important proverbs of online business: “The
Money is in the List”.
The phrase describes the relationship between large email lists and
long term internet marketing success (ie making money online). Only
recently have I started focusing more on building lists for my websites,
and the results have revealed that the list is indeed a powerful tool.
List Building Strategy
When building your lists its important to view them as a long term
business assets rather than a method to make a quick buck. By building a
relationship and trust with your subscribers, and nurturing it over
time you create a resource that is packed with potential.
Your broadcasts should supplement and even offer exclusive value that
you are already providing on your website. If you are building a list
for a blog or affiliate site, then include extra information that only
newsletter subscribers can receive.
There are numerous “list building tactics” that promise gazillions of
opt-ins with little effort. You could build huge lists this way but how
responsive will they be? I’d rather have a few thousand active
subscribers than tens of thousands of subscribers that ignore my
messages.
Attracting Subscribers
Attracting subscribers to your list by highlighting the benefits of joining, Do not trick them to join.
10-15 years ago people would search for newsletters to join, now most
are seen as a nuisance and are quickly deleted. The trick to building a
large list is to draw attention to your list’s benefits, with an incentive. Entice your visitors with a free ebook, video, or other form of exclusive content.
By focusing on drawing attention to your list’s benefits, you can filter out the ones who would only join to get the incentive.
List Marketing
Money will come with time, first provide value to your subscribers, then
find targeted situations that will benefit your subscribers. The worst
thing to do is spam a new list with affiliate offers.
List Building Tips
Below are a few tips that could help you save time, energy, and money when building your list.
Be Consistent
Broadcast consistency is important, if you wait a few months to send
messages, your subscribers might have forgotten they voluntarily joined
and mark your email as spam. Send out mailings daily or weekly,
bi-weekly and monthly are stretching it too far apart.
Provide Value
Providing consistent value is the key to keeping subscribers. If they are not benefiting from your messages, they will opt-out quickly.
Use An Email Marketing Service
Email distribution services, like Aweber
are well worth their price. Instead of hacking scripts and trying to
figure out the email server spam systems, I’d rather pay a small monthly
fee and have peace of mind knowing that all of my emails are arriving
without problems.
Use Testimonials
Ask your subscribers for quick testimonials about how they have received benefit from being a member of your list.
Add Teasers to Regular Content
In your regular content, mention your list and value current subscribers are receiving.
Create a Sales Page for your List
Take the benefits, testimonials, teasers, and an incentive and organize them into a sales page for your mailing list.
Keep The Sign Up Form Short
The more information that you request, the fewer subscribers you will
get. Aside from the email address, decide what information is crucial.
If you have not started building a list of targeted subscribers, Start today.
Find out how 1,000's of individuals like YOU are making a LIVING from home and are fulfilling their wildest dreams right NOW.
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